A structured snapshot for leadership teams to measure, align, and activate purpose with confidence.

Why Purpose Clarity Matters

Most organizations have a mission or vision statement, but few know how clearly their purpose is understood inside the organization, how consistently it shows up in culture, or how authentically it is communicated externally.

Without measuring purpose clarity, leaders can miss critical gaps between what’s stated and what’s lived. The Purpose Clarity Baseline reveals these gaps and provides actionable recommendations for improvement to reap the full benefits of a clearly articulated purpose.

What Is the Purpose Clarity Baseline?

The Purpose Clarity Baseline is a 90-minute, facilitated assessment designed for leadership teams. It delivers a structured snapshot of where your organization stands today on leveraging purpose as a driver of trust, culture, and credibility.

What the Assessment Includes

Review of your stated purpose, mission, and vision, and how they are expressed today
Leadership dialogue to identify gaps between purpose, culture, and communication
External scan of how purpose shows up in brand presence and messaging
A Purpose Readiness Scorecard across three dimensions:

Clarity — How well is purpose defined and understood?
Alignment — How fully is it embedded in culture and decisions?
Communication — How authentically is it expressed inside and out?

Three tailored recommendations to strengthen trust, culture, and communication heading into 2026

Key Benefits

Provides an objective, measurable snapshot of purpose clarity
Identifies immediate gaps and actionable next steps
Aligns leadership around a shared understanding of purpose
Strengthens trust by improving authentic internal and external communication
Creates a baseline for tracking measurable progress over time

Follow-Up for Impact

Every Purpose Clarity Baseline includes a follow-up touchpoint — either in January or three months after delivery. This ensures insights turn into measurable results. In the follow-up session, we will:

Review which recommendations were adopted and how they went
Discuss adjustments made along the way
Capture proof points of stronger clarity, alignment, and communication

Ready to Begin?

Step into 2026 with clarity and alignment.

Schedule Your Purpose Clarity Baseline Session

Testimonials

“Glenna is a deep river of Wisdom. It has been both a pleasure and a true gift to work with her (directly) and through her workshop! Glenna has an incredible ability to guide and extract key insights of the self, which are central to meaningful professional growth.

What continues to standout to me is Glenna’s strong quiet compassion, balanced with a business lens and decades of experience. She understands the nature of business, while helping the individual harness core soul principles. These internal changes are then reflected in workplace, boardroom, or while making a legacy of impact.

What has been so effective for me personally, is Glenna’s applied frameworks and her ability to take learning points to much deeper levels and more meaningful outcomes.

I highly recommend Glenna and Permission to Bloom to anyone ready to take their next transformational steps. Thank you, Glenna, for the gentle, yet profound atmosphere shifts!!”

—J. Dusek

“Glenna Wiseman is a thoughtful, engaging coach and workshop facilitator. Her “Cultivating Legacy: A Purpose Portfolio Workshop for Women” at LEAF was a resounding success, bringing together women from diverse backgrounds to reflect on purpose, contribution, and legacy in a safe and welcoming space.

Glenna’s expert guidance helped participants explore purpose through a fresh lens, easing “purpose anxiety” and offering tangible tools for shaping a more intentional path forward. In just a short time, the workshop sparked deep insights and meaningful conversations while fostering a strong sense of connection and community.”

—B. Grab

“Glenna has been my mentor since October 2024 and has helped me navigate multiple challenges since. From changing jobs to figuring out where I want to live and everything in-between, she has provided the kind of thought-provoking questions and experienced perspective I needed to make the best decisions for me. I can’t imagine navigating my life and career without her now! Highly recommend working with her!”

—J. Souza

“My sessions with Glenna have been a great gift as I navigate some major life and professional transitions. Glenna has a gentle, intuitive approach to nudging folks out of their comfort zones, which helped me to reframe my potential fears and risks into opportunities and adventures. Working with her is also just a lot of fun.”

—K Kaufman

“Glenna is an outstanding strategist who excels in planning, assembling and leading teams of talented professionals to accomplish a goal. She is a bright, dedicated and high-energy professional with a special gift for seeing and orchestrating the “big picture,” while inspiring the detail-players among us do our parts. I have had the pleasure of working with her multiple times over the years. She is a joy to work with.”

—D. Rivenberg

“I have had the opportunity to work with her on projects for large brand names to smaller companies. Seeing how she interacts with people, meeting them where they are, then pulling the best out of them is truly amazing. Her ability with people, her insights into trends before they are on most people’s radars, and her detailed planning are assets to any project she is involved in.”

—A. Tuck