Branding Story
About the Logo
The Permission to Bloom logo has several inspired elements. It is articulated by my wonderfully talented colleague in the renewable energy industry Aimee Tuck.
The primary inspiration is the five petaled rose. Roses, so many wondrous varieties, are a special inspiration for me. There are many, many references to the rose as a powerful symbol for the feminine.
No flower, with the possible exception of the lotus, has borne so many connotations and interpretations as the rose. Throughout the Orient, the “Flower of the Goddess” was the red China Rose, or scarlet hibiscus, five-petaled like the classic rose, before modern multi-petaled variations. Like the five-petaled apple blossom and the five-lobed Apple, the rose formed a natural pentacle, sacred to the Goddess everywhere.*
The second reference is the labyrinth. The traditional symbol found the world over represents the spiraling journey to the center of our being and then back out, carrying with us the treasures gained.
The rose aspect of the logo is lit from within. We are “lit from within” with the fire of Life itself. Mystics proclaim this spark of the Divine and scientists affirm the original DNA of the universe within our cells. Light illuminates our journey.
The “Bloom” is dynamic, flowing, alive. It calls us to be all we are meant to be.
About the Color Palette
Palette references a color system utilized to support a brand or project. This garden, like so many others, has color orchestrated into its design. The Permission to Bloom color palette represents the hues of nature, the four elements and the use of color to highlight seasonality for posts and insights.
Permission to Bloom Color Palette Inspiration
The Water-Moon Guanyin “Mind of Nature” image embodies the color palette. This is an amended version of a fresco in the Fahai Buddhist Temple in China.
Seasonal Colors
Dominant colors for posts highlight seasonal colors as an additional way to access and use insights.
- Winter: White or Black
- Spring: Green
- Summer: Ocean Blue
- Fall: Gold
* The Women’s Dictionary of Symbols and Sacred Objects, Barbara G. Walker, Page 433